Pink Spaghetti, a local business based in Northwich, Cheshire, is a virtual PA service, offering a rewarding and flexible franchise opportunity. Their team of franchisees across the UK offer personal assistant services to small businesses that need a 25th hour in the day. The range of tasks they carry out varies from administration to social media, research to marketing. 

The Brief 

When Caroline from Pink Spaghetti first approached it’seeze Knutsford, she was in the very early stages of planning their new website and was looking for a local Cheshire web design company. Their existing site had not been updated for a long time and it was time for an overhaul. Caroline explained that they wanted their new site to continue to increase brand awareness, generate more leads and ultimately sales as well as creating easy links to all of their individual franchisee pages. 
It was important to the team that once the website had been set up, that they could edit it themselves, adding new content and blogs on a regular basis, as well as adding new franchisee pages as the network continued to grow. The it’seeze editor fulfilled this criteria as it makes updating your website simple. The editor is designed to be easy and enjoyable to use, along with flexibility and functionality. 
Pink Spaghetti also wanted it’seeze Knutsford to develop a search function which would include a map and postcode search bar for businesses to find their local franchisee. 
We spoke with both Caroline and Vicky from Pink Spaghetti at length regarding the design of their new website. They wanted something contemporary, friendly and welcoming, nothing that was too corporate. They wanted a clean and fresh design using big, bold images that clearly reflected what the business does. 
As Pink Spaghetti has two very different target audiences, the small business customer and a future franchisee, it was important to distinguish different areas of the new website for these two separate audiences. So we discussed creating a mini site within the site. 

The Design 

The site was designed to be modern and colourful, with a range of pink tones used throughout as well as big bold images to give the wow factor. 
The franchise section of the site was designed to feel distinctively different from the rest of the site in order to make it clear this is speaking to a different audience. It was important for this section to still be within the company’s branding, however, the viewer needs to know they are in a different area. The different header for the site navigation helped to achieve this. 
A range of stock images were used for the main site that fitted in with the Pink Spaghetti branding. We used 'people' images on the franchise section of the site as this is all about the people behind the business and joining the Pink Spaghetti family. 
Images were used with a rounded corner effect to create a contemporary and softer feel to the overall site. This helped towards creating the friendly and welcoming feel to the site and keeping away from anything too corporate. 

Extra Development 

Although the Head Office is located in Northwich, Cheshire, Pink Spaghetti has franchises all over the UK. Therefore, they wanted to be able to create a page for each franchise area. We created a template for the Pink Spaghetti Altrincham and Lymm franchise page so that the other franchise pages could be easily created from this template. 
Postcode Search 
We were asked to create a search form that allows visitors to enter a full postcode and then click a search button to find the franchisee that has been assigned to that postcode. 
If the postcode entered by the visitor does not match any of the franchisees, the search form will display a message to that effect and the visitor told to contact head office. If the postcode entered by the visitor matches a franchisee, they will be immediately redirected to the page for that franchisee. 
We were also asked to create a map with a marker on it for every franchisee. Each marker needed to display a popup when clicked that shows the franchisees name, the name of the area they cover, their phone number, and email address, and a link to their own franchisee page on the website. 
For each new franchise page that is added to the website there is hidden information in that page which then automatically adds that franchise to the postcode search facility as well as creating a marker for that franchise on the map. 

 The Feedback 

When we initially presented the finished design to Caroline and Vicky we knew they were nervous as they hadn’t seen any of the design up to this point. Caroline’s first reaction was “We love it!”. They loved the design, the flow and how we had taken their copy and used it in different sections of the site to make it easy for the user to navigate. 
“From the point we first came across it'seeze and made contact for the first time, right through to the site being live, the experience has been totally professional. We have been treated like a valued customer, the design was fantastic, the process well thought out, and we could not be happier.” 
Caroline, Pink Spaghetti 
We absolutely loved working with Caroline and Vicky to build their new website as from the initial conversations we knew there was so much potential to not only get creative with their branding but also to make for a much more improved user experience. 
The team at Pink Spaghetti continue to regularly add new content and pages to their website by using the easy-to-use it’seeze editor. They also make great use out of the blog pages both on their main site and the franchise side of the site, adding regular blogs with relevant content and interesting stories which will in turn help their search engine results. 
You can check out the Pink Spaghetti site by clicking here
If you want to find out more about how we can help grow your business with an easy-to-use and affordable website then get in touch with Gemma and Mike at it'seeze Web Design Knutsford on 01565 348001 or email 
Tagged as: Featured Client
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