It’s no great secret that to succeed in business these days you have to have a website. But what you might not realise is that just having a web presence is not enough in itself.  
In order for your website to stand out from the crowd, you need to make sure you are doing several key things. Keep reading to find out how to make your site look and feel different from the rest. 

Create unique content 

Try and create content that your audience can’t find elsewhere. Nobody wants to read the same blog post over and over again - and you don’t want to write them. So, find out what it is your audience wants to know and give it to them. 
Don’t be afraid to have an opinion, that doesn’t mean you have to be controversial, but you can have your say and see if people agree with you.  

Interesting bios 

One of the key complaints about any business website is that it is so impersonal. Unlike walking into a physical shop or workplace, you don’t get that personal or face to face contact. You need to try and make up for this by letting people know who you are. 
Get creative with your bios. Try and tell a story and give people a bit more than the basics. If they feel that they understand you, then they are more likely to trust you and work with you. 
Try and avoid the typical bio headshot and show the world what it is that makes you different. 

Use videos 

Video content is a great way to get across your message quickly and easily. You could do this in the form of a short introductory or welcome video on the homepage. This not only helps people to identify with you but also gives you the chance to add some personality and relatability to your brand. This is a great way to resonate with your customers. 

Keep it fresh 

Of course, it’s no good just coming up with the odd inspiring blog or video post. You need to be doing it on a regular basis. Keeping content fresh and exciting is a major way to keep visitors coming back for more. 
Your website is the ideal place to showcase your most recent and best work. You can do this with blog posts, videos, images – the key is to be consistent and to offer something new. You can host regular guest blogs or opinion pieces, but always try and keep it relevant. 
The other major benefit of regular content is that it has great SEO potential. The more often you are posting with relevant content, the more visible your site becomes to search engines looking to give their users the best service. 

Use original images 

Once upon a time it was an easy way to make your website look more professional by buying and using stock images. Happy, smiling faces in a professional capacity gave your business that professional edge. But those days are over. 
With the advent of high-quality cameras everywhere, including your phone, it is not hard to take a few good shots of you and your staff at work. And if you really can’t do it, hire a professional to do it for you. People value authenticity. 

Show your work, and include detail 

Ultimately, what people want from your website is examples of what you can do for them. Show them recent examples of your work, including photos and videos. If possible, get previous clients to give testimonials about your services. 

Communicate value 

Try and make your website less about you and more about your customers. Use your content to try and demonstrate what you can do for them. Use case studies and success stories to display what value you can bring to the table. Ask questions, engage, get them to interact with you. That means having a chat function, an obvious contact form, and a call to action. 

Get your funnel right 

One of the main aims of your website is to try and reduce your bounce rate. This is the amount of people who leave your site without making a purchase, filling out a form or interacting with you in some way. 
That means you need to ensure your navigation and user experience are all in good working order. Basically, make it as clear and easy as possible for people to find the things they want, and then when they are there, funnelling them towards where you want them. 

Use social media 

While it is true that your digital marketing should always start with your website, you need to try and utilise the power of social media. That means posting your content to the various social media platforms. This is a great way to bring people in and let people know about what you do. The more links you have pointing back to your website, the better. 
If you would like to know more about how to boost your website and bring in more visitors, then get in touch with a member of our team at it'seeze Web Design Knutsford. We can work with you to create an easy to use and affordable website that works harder for your business. 
Tagged as: SEO, Website Strategy
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