If you’re in the process of building or commissioning a new website, you’ve probably already heard a lot of talk about SEO. SEO, or Search Engine Optimisation, is incredibly important in the world of web design
Helping customers find your site, and ensuring search engines know exactly what your page is about, SEO is the best way of attracting visitors and boosting your website’s profile. 

What is SEO? 

Search Engine Optimisation, or SEO, is a blanket term that describes a range of techniques used to enhance a website’s online performance. Good SEO practices can help a site become more visible to the search engines and encourage more visitors to navigate to it. This can translate into increased revenue and improved online visibility. 

Helping search engines understand your site 

One of the most important jobs of SEO is to tell the search engines what your site is about. For example, if you sell beauty products, having words and phrases that relate to your products and services in prominent places on your website will tell search engines that this is your primary area of expertise. 
The better your SEO is, the more likely your site is to appear on the first few pages of results when a customer makes a related search. As most people don’t click past the first one or two pages, ranking well in search engine results is important. 
In order for search engines to understand your website’s primary focus, you need to put keywords and phrases throughout your site. Putting these keywords in prominent places, like title headings, links and image descriptions, will help to boost your SEO. 

Helping customers find your site 

Once the search engines know what your site is all about, it will be a lot easier for customers to find your business.  
When a potential customer makes a search, the most relevant sites appear at the top of the results page. If your site has good SEO, and the search made relates closely to your products and services, your page should rank well and appear on the first few results pages. 
If the SEO of your site is done properly, the customers who find your business should be interested in the products and services you offer. This means you should see good conversion rates and an overall increase in income or interest. Keeping your SEO targeted and accurate is a good way to ensure the people who navigate to your page really want to be there. 

Ensuring you come out on top 

According to research, between 71% and 92% of clicks come from the first page of a Google search. This means that the vast majority of people won’t even navigate to the second page before choosing which result they’re most interested in. If you want to boost the number of visitors to your site, getting on this first page is a great goal to have. 
If you’re a small business, often the best way to rank well is to add geographic tags to your keywords. For example, if you’re a wedding photographer, you’re unlikely to rank well for popular terms like ‘wedding photographer UK’. This is because there’s a lot of competition for these types of keywords and more established businesses will probably already have cornered the market for the phrase. 
Instead, choose some local place names and add them to your keywords. So rather than ‘wedding photographer UK’, target ‘wedding photographer Knutsford’ or ‘wedding photographer Cheshire’. The next time a newly engaged couple heads online to find a photographer in your local area, your result is more likely to come up. 

Promoting products and special offers 

SEO can help you to boost the profile of specific products and special offers. If you have a new product line you’re promoting, or if you want to attract new customers with a limited time deal, you can use SEO-optimised blogs and social media posts. These will help to tell the search engines about your offer and help make your site more visible to potential customers. 

How to use SEO to boost your website’s performance 

There are a number of ways to improve your site’s SEO, and therefore its online performance.  
If you’re building a new site, you can build SEO into the very structure of your pages. Optimising title tags, meta tags and images will help search engines understand what your site is about. Most good quality web designers will recommend this type of basic SEO as standard, so make sure you talk to the person or company building your site during the design process. 
The text of your website is one of the most important areas for search engine optimisation. It’s the text that really describes your site and tells search engines what you’re about. Including relevant keywords and phrases, and placing them in important positions on the page, will help make it clear to the search engine what your pages relate to. 
The quality of the text is also increasingly important. As search engines – specifically Google – become more intelligent, they’re able to tell if a page has been well written. The search engine prioritises sites with good quality content as it sees this content as more beneficial to those carrying out searches. Pages that contain lists, graphs and tables also generally rank well as these are seen as informative and trustworthy. 
Last but definitely not least, another way to boost the SEO of your site is to generate incoming links. Links from other websites shows the search engines that your site is trustworthy and that other pages use it for reference. This can go a long way to boosting your site’s performance. 
Putting time, thought and effort into optimising the SEO of your site is incredibly important if you want it to perform well. To find out more, and to learn about the web design and SEO services we offer here at it'seeze Web Design Knutsford, take a look around or get in touch with a member of our team today. 
Tagged as: SEO
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