FEATURED WEBSITE - BNI CHESHIRE ALLIANCE
Posted on 3rd June 2022 at 15:29
BNI Cheshire Alliance is a Cheshire based business to business networking organisation focused on giving individual opportunities for its members within each industry. They do this via their Givers Gain and BNI unique referral system, providing a welcoming community of like minded Local Business Owners that want to see and help each other succeed together.
When BNI Cheshire alliance first approached it’seeze Knutsford, they were just beginning to understand what they needed in terms of design for their website and were looking for a local web design company to help create an up-to-date image for their online rebranding. Their existing site had not been updated for quite some time and was dated, unresponsive, non-SEO driven, and not converting potential members. They needed a site that explained the main core elements and motivations of BNI for Cheshire Business Owners as well as helping Local Business Owners to be found. Including their incredibly unique BNI Works and Givers Gain models, which are ingrained into the identity of BNI.
After an initial discovery call, we knew that BNI was going to great to work with. They loved the low investment, quick turnaround time frames and embedded SEO driven coding that our website offers. The it'seeze editor was another big selling point allowing any of the BNI Cheshire Alliance Leadership to easily add new content, images, pages, sections or blog posts on your own without any prior coding or technical knowledge.
The homepage the first representation of your company and its values. It should be easy-to read, navigate through with clear callouts and call-to-actions for each section while still telling the visitor everything they need in order to make an informed decision about whether or not it's worth visiting further pages on the site.
BNI was incredible to work with. They trusted our expertise and knowledge, allowing us time for their website design process so we could achieve exactly what they wanted - a sleek modern site that gets BNI and its members results through great SEO! We created appealing yet professional rebrand so new potential members can easily understand all of the benefits of BNI along with the weekly meeting times, event dates and member resources.
We also created a members profile and bio section, allowing potential BNI Cheshire Alliance members to understand that they're a networking organisation that prioritises quality and it's members over anything else; and that it's reflected in everything they do.
When we presented the finished design to Mike (Chapter President), his first reaction was “Love it, can't wait to show it to the rest of the chapter at our meeting!”. He immediately saw how much care and creativity went into making their site easy for users with clear flow and functionality that would maintain viewer retention.
We were able to easily teach the BNI leadership team on how they can fully edit and customise every aspect of their website as well as letting them know that we will be here for continuous support, so we can grow together.
BNI's Website currently ranks first on google for all of the relevant terms and keywords because we were able to fully integrate their provided keywords on their website. We are excited to be working with BNI Cheshire Alliance as they continue to grow under new chapter leadership. We hope that we can help them further expand their community and look forward to seeing what new opportunities arise from the incredible influx of views being generated by our website/SEO!
If you would like a FREE discovery call with our team BOOK HERE and we can see how we can help you get more business online just like BNI Cheshire Alliance.
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