10 reasons why your website isn't bringing in new business.
Posted on 4th August 2022 at 08:51
If you're like most business owners, you put a lot of time and effort into your website. You might have even spent a small fortune on it. But despite your best efforts, your website isn't generating the new business you were hoping for. What could be wrong? In this blog post, we will discuss 10 reasons why your website might not be bringing in new customers. We'll also provide some tips on how to fix the problem!
Here are the top ten reasons your website might not be generating new business:
1. Your website isn't mobile-friendly.
In today's world, more and more people are using their smartphones and tablets to browse the internet. If your website isn't designed to be viewed on these smaller screens, you're missing out on a lot of potential customers. Make sure your website is responsive, or consider creating a separate mobile version.
If you're looking for a tool to test the mobile responsiveness of your website, google actually has a function made by them to test your mobile compatability in their console system called Search.Google
2. Your website takes too long to load.
In our fast-paced world, people have little patience for slow websites. If your site takes more than a few seconds to load, chances are good that visitors will give up and go elsewhere. Make sure your website is optimised for speed, and consider using a content delivery network to help improve loading times.
3. Your website is difficult to navigate.
If people can't figure out how to find what they're looking for on your site, they're not going to stick around for long. Make sure your navigation is clear and easy to use, and that your website's hierarchy is logical.
4. You have poor quality content.
If the content on your website is poorly written, outdated, or just plain boring, visitors are not going to stick around for long. Make sure your content is well-written and interesting, and that it provides value to your target audience.
If you're looking for a tool to increase the quality of your content and the speed at which it is made be sure to check out Jasper.ai an AI based copywriter.
5. You're not using effective calls to action.
A call to action is a statement or image that tells visitors what you want them to do next. If your call to action isn't effective, people won't know what you want them to do, and they'll likely just leave your site. Make sure your call to action is clear, concise, and relevant to your target audience.
6. You're not using social media effectively.
Social media can be a great way to promote your website and generate new business. If you're not using social media effectively, you're missing out on a lot of potential customers. Make sure you're active on the right platforms, and that you're sharing interesting and valuable content..
7. You’re not collecting leads.
If you're not collecting leads, you're missing out on a lot of potential customers. Make sure your website has a lead capture form, and that you're using effective techniques to get people to sign up.
8. You're not following up with leads.
Even if you are collecting leads, you're not going to generate new business unless you follow up with those leads. Make sure you have a system in place for following up with leads, and that you're consistently reaching out to those who have shown interest in your product or service.
9. You're not measuring your results.
If you're not measuring your results, you won't know what's working and what isn't. Make sure you're tracking your website traffic, conversion rates, and other important metrics..
10. You're not using effective SEO techniques.
Search engine optimization is essential for getting your website seen by potential customers. If you're not using effective SEO techniques, your website will be buried on the search engine results pages, and people will never find it. Make sure you're using the right keywords, and that your website is structured in a way that is search engine friendly.
By now it should be clear that there are a lot of factors that go into generating new business from your website. If your site isn't performing as well as you'd like, take a close look at these ten factors and see if there are any areas you can improve. By making even small changes, you can make a big impact on your bottom line.
If you want to learn more about generating new business from your website, we invite you to join us on a discovery call. We'll be happy to help you take your website to the next level.
Thank you for reading! We hope this article was helpful. If it was, please share it with your network. And if you have any questions or need help with your website, we're always here to help.
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